Navigating the AI Horizon- Safeguarding Consumer Rights

E-commerce has revolutionized consumer access to goods and services, enhancing transparency and decision-making. However, AI-powered personalized advertising and manipulative dark patterns pose significant threats to consumer rights and privacy. Government must aim to curb these risks by developing guardrails for ethical AI practices, transparency, and robust consumer protection measures. Collaboration between the government and industry is essential to ensure a safe and transparent shopping experience for consumers.